Hey, my name is Safi.

I build systems that actually work.

I help businesses automate the work that's eating their time — document processing, workflow bottlenecks, and manual processes that should've been automated years ago.

See my work Let's talk

Sound familiar?

Your team is typing data that already exists on paper.

Document processing & intelligent extraction

Your workflows run on email chains and spreadsheets.

Workflow automation & integration

You're curious about AI but don't know where it fits.

AI integration & practical implementation

Recent Work

Elsa

Completed POC

Elsa

@ WestJet

Automated pipeline extracting key variables from proprietary documents (exported as JSON) and passing them to AI for natural language queries.

PythonSnowflake CortexRAG

View project

FindMasajid.com

Live

FindMasajid.com

Personal

Automated prayer time aggregation serving Muslim communities across Ontario.

n8nJavaScriptFirebase Firestore

View project

FlightClub

Live

FlightClub

@ WestJet

Employee flight search platform used by 14,000+ airline employees. 30K+ searches on launch day.

Node.jsAzureAPI Design

View project

See all projects Explore the lab

13+ years building software·6 engineers hired & coached·200+ engineers using tools I rolled out·14,000+ users on internal products

Got a process that's costing you time?

Let's figure out if automation can help. No pitch — just a conversation.

Book a 30-minute call